EVENTS PRODUCTION MEDIA The purpose of this Service Level Agreement (SLA) is to provide guidelines and key responsibilities for live event media production support provided by the An International Award Winning Event Production Company Event Consulting Outline of Provide details for media, press releases, marketing, print collateral
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ION MEDIA2 L'to R: Brad Hoffman,
we create and support events and brands.
my partner and I have been committed to running and producing first class events,
developing successful properties and executing strategic corporate activations.
Through the creation of Live Wire Media,
we have consolidated our talents and created a fast growing company of hard workers to deliver great value to our sponsors and memorable events to our publics.
Our team is passionate and strategic when it comes to connecting brands to their publics within our events and corporate activations.
the passion you put into your work will make you stand above the crowd.
We have grown into a recognizable company on the East Coast and will expand more in the upcoming year.
Our 2015 goal is to connect brands with our patrons to excite them about the brand’s story and product in an engaging and meaningful way.
public relations initiatives and more.
We can and will customize a packet to fit your needs and achieve your goals.
VIRGINIA HOT ROD & CUSTOM CAR SHOW The Virginia Hot Rod and Custom Car Show is the first of two inaugural events for Live Wire Media in 2014.
The event gives car lovers on the East Coast a chance to awaken from winter hibernation and celebrate classic cars and 1950s,
pro street cars and custom bikes from the Mid-Atlantic and South East.
FAST FACTS: • The Inaugural Virginia Hot Rod and Custom Car Show sold out all registered vehicle spots one month prior to the event.
The event featured 40 vendors at the 2-day event • Attendance for the 2014 Show was 10,000 and is expected to grow in 2015.
Nearly 10% of all spectators bought pre-sale tickets • Located at the Hampton Coliseum which offers 84,827 sq.
• The show attracted both men and women,
ranging in age from 18-65 • Located in Hampton,
The Hampton Roads area,
comprised of the cities of Newport News,
and Chesapeake is considered to be the east coast’s epicenter of military activity
OC CAR & TRUCK SHOW The OC Car and Truck Show was established in 2001 and features High-end Exotics,
Trucks and Motorcycles.
trucks and motorcycles come from across the East Coast.
The OC Car and Truck Show takes place during June and is a start of summer “must attend” event for the East Coast car scene.
FAST FACTS: • One of the largest and long-standing car shows on the East Coast • The OC Car and Truck Show continually attracts 500
The OC Car and Truck Show typically has over 12,000 spectators during the 2-day event • Versatile layout-- The OC Car and Truck Show has three different indoor areas and an outdoor show field with over 150,000 sq.
trucks and motorcycles – The OC Car and Truck Show offers live entertainment including artists and extreme sport demonstrations,
children’s activities and a vendor alley.
• The OC Car and Truck Show offers brands direct access to the consumer with space for product sampling,
banners and more • Large local and national coverage,
past coverage has included DUB Magazine,
OCEAN CITY JEEP WEEK Ocean City Jeep Week was founded in 2010 with the goal to connect Jeep enthusiasts from across the East Coast.
with two signature events: the Beach Crawl and the Jeep Jam.
The event has grown considerably since its inaugural year and has Jeep enthusiasts attending from across North America.
a 50% increase from the 2013 event • Sponsors by the numbers—Ocean City Jeep Week attracted over 10 national and local partners as well as 35 vendors • Signature Event—The Beach Crawl.
This event allows Jeep owners the rare opportunity to ride down a three mile section of Ocean City’s beach.
This event has sold out every year it was offered with a 250 Jeep maximum per Crawl • 2014 was the first year the City of Ocean City allowed the event to have 2-days of Beach Crawl.
This was due to the increase of registered Jeeps and interest in the event • Ocean City Jeep Week is conveniently located in a vacation setting and the drive time is five hours from New York and Richmond and less than three hours from Baltimore,
Washington and Philadelphia (times are even shorter if you fly into Salisbury/ Ocean City Regional Airport) • Signature Event—Jeep Jam.
a beer garden and live music • Giving back: The 2014 Ocean City Jeep Week donated over 90 hours of community service to local Habitat for Humanity Chapters and Worcester County GOLD • Multiple attractions—the event includes obstacle courses,
live entertainment and a kids’ zone
SOUTHERN FRIED FESTIVAL The Southern Fried Festival is the second inaugural event Live Wire Media produced in 2014.
The event combined a car show with a Kansas City Barbeque Society sanctioned barbeque competition,
and was held in August at the Hampton Coliseum.
The Virginia BBQ Championships was a one-day event with the aim of discovering and crowning the best BBQ in the state of Virginia.
Other entertainment included a pin-up girl contest,
a children’s zone and extreme sports demonstrations.
trucks and motorcycles • The event is featured in the October issue of RPM Magazine which can be found in over 7,000 stores across the United States & Canada.
The magazine has a readership of more than 50,000 in 34 countries • Hampton,
below Richmond and Williamsburg and just above Virginia Beach,
nearly 90 contestants participated in the BBQ Championships,
making it the second largest inaugural KCBS competition in history • The VA BBQ Championships counted as a qualifying event for the Jack Daniel’s World Championship Invitational,
Tennessee each fall • Guests were entertained by live performances by local favorites as they made their way through the event
! Live Wire Media takes pride in creating events that encompass a great family environment for the enthusiasts and spectators.
DEMOGRAPHICS VIA SOCIAL MEDIA AND TRADITIONAL MARKETING DEMOGRAPHICS AUDIENCE Wire Media utilizes Facebook,
broadcast and billboards to promote each event individually.
OC CAR SHOW
be viewed on the following pages regarding each of our main events during the 2014 season.
OC JEEP WEEK
POSTERS AND RACK CARDS
SOUTHERN FRIED FESTIVAL
DEMOGRAPHICS AND MARKETING
The Live Wire Media team can effectively work with corporations to identify their target customer groups and execute on group marketing activation needs.
Live Wire Media has extensive experience in creating events and marketing efforts to achieve specific B2C goals.
Let us be the solution for your marketing needs.
DEW TOUR OCEAN CITY For four years,
Live Wire Media has been an integral part in producing and promoting certain aspects of the Dew Tour in Ocean City,
and we have learned quite a bit,
and NBC/Dew Tour have benefited by our efforts and relationships in this market.
Pepsi and Toyota Scion have utilized our corporate activation services to bring their satellite events and corporate meetings together.
RACE FOR THE CURE MARYLAND We have worked hand-in-hand to do all the production of the Susan G.
Setting up and planning all aspects of this event gives us the skill set to handle any corporate production.
We handle all the logistics
they have fun and raise money for the cure.
Wire Media abides by the set of promises we make to ourselves as a company,
Below are the & INITIATIVES topromises we follow: We promise to treat everyone involved with our events with respect.
We promise to work with sponsors and vendors on a friendship level,
partnerships through mutual respect and hard work.
We promise to treat all days as game days
! We vow to always work as if the event is happening
We promise to stay social,
as well as be available and transparent on all media platforms.
sure to keep lines of communication open before,
We promise to make events first class.
We promise to treat events,
patrons and partners uniquely.
We stay conscious of the fact that no
companies or people are the same.
We promise to use events to connect fans with brands and people with similar interests to each
We promise to make your goals our goals,
and we will surpass your expectations