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EVENTS PRODUCTION MEDIA

Suggested Event Planning TIMELINE

EVENTS PRODUCTION MEDIA The purpose of this Service Level Agreement (SLA) is to provide guidelines and key responsibilities for live event media production support provided by the  An International Award Winning Event Production Company Event Consulting Outline of Provide details for media, press releases, marketing, print collateral  

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ION MEDIA2 L'to R: Brad Hoffman,

Candy Clark of American Graffiti,

Todd Burbage OCE AN CITY OCMD Je ep w...

Description

EVENTS

PRODUCTION

MEDIA

L to R: Brad Hoffman,

Candy Clark of “American Graffiti”,

Todd Burbage

AN CITY

Live Wire Media believes success begins with the foundation of rock-solid relationships.

These relationships evolve out of trust,

From this foundation,

we create and support events and brands.

For the past 25 years,

my partner and I have been committed to running and producing first class events,

developing successful properties and executing strategic corporate activations.

Through the creation of Live Wire Media,

we have consolidated our talents and created a fast growing company of hard workers to deliver great value to our sponsors and memorable events to our publics.

Our team is passionate and strategic when it comes to connecting brands to their publics within our events and corporate activations.

We believe in today’s world,

the passion you put into your work will make you stand above the crowd.

Included in the overview of Live Wire Media are the highlights of something we are truly proud of,

We have grown into a recognizable company on the East Coast and will expand more in the upcoming year.

Our 2015 goal is to connect brands with our patrons to excite them about the brand’s story and product in an engaging and meaningful way.

Live Wire Media’s highly-skilled staff can strategically plan,

public relations initiatives and more.

We can and will customize a packet to fit your needs and achieve your goals.

When all is said and done,

Live Wire Media takes a brand’s goal and makes it our goal.

Let’s work together.

Brad Hoffman,

Todd Burbage,

VIRGINIA HOT ROD & CUSTOM CAR SHOW The Virginia Hot Rod and Custom Car Show is the first of two inaugural events for Live Wire Media in 2014.

The 2-day show is held in Hampton,

Virginia during early spring.

The event gives car lovers on the East Coast a chance to awaken from winter hibernation and celebrate classic cars and 1950s,

The Virginia Hot Rod and Custom Car Show features the best classics,

pro street cars and custom bikes from the Mid-Atlantic and South East.

FAST FACTS: • The Inaugural Virginia Hot Rod and Custom Car Show sold out all registered vehicle spots one month prior to the event.

The show featured over 100 vehicles • Sold out vendor spots for the March show.

The event featured 40 vendors at the 2-day event • Attendance for the 2014 Show was 10,000 and is expected to grow in 2015.

Nearly 10% of all spectators bought pre-sale tickets • Located at the Hampton Coliseum which offers 84,827 sq.

Plans for 2015 are to use both the Coliseum and the Hampton Convention Center.

• The show attracted both men and women,

ranging in age from 18-65 • Located in Hampton,

Virginia,

The Virginia Hot Rod and Custom Car Show attracted the area’s large military population.

The Hampton Roads area,

comprised of the cities of Newport News,

Hampton,

Norfolk,

Virginia Beach,

and Chesapeake is considered to be the east coast’s epicenter of military activity

LIVE-WIRE-MEDIA.COM/VA-CAR-SHOW

OC CAR & TRUCK SHOW The OC Car and Truck Show was established in 2001 and features High-end Exotics,

Tuners,

Custom Muscles,

Trucks and Motorcycles.

The diverse group of cars,

trucks and motorcycles come from across the East Coast.

The show has both indoor and outdoor exhibits and is held at the Ocean City Convention Center.

The OC Car and Truck Show takes place during June and is a start of summer “must attend” event for the East Coast car scene.

FAST FACTS: • One of the largest and long-standing car shows on the East Coast • The OC Car and Truck Show continually attracts 500

The show is set in Ocean City,

MD which attracts over 250,000 vacationers per weekend.

The OC Car and Truck Show typically has over 12,000 spectators during the 2-day event • Versatile layout-- The OC Car and Truck Show has three different indoor areas and an outdoor show field with over 150,000 sq.

trucks and motorcycles – The OC Car and Truck Show offers live entertainment including artists and extreme sport demonstrations,

children’s activities and a vendor alley.

• The OC Car and Truck Show offers brands direct access to the consumer with space for product sampling,

banners and more • Large local and national coverage,

past coverage has included DUB Magazine,

RIDES Magazine,

Performance Auto and Sound Magazine,

HCI Magazine,

OC Today (local),

The Dispatch (local),

WMDT-ABC affiliate (local),

WBOC-CBS affiliate (local) and many more

LIVE-WIRE-MEDIA.COM/OC-CAR-SHOW

AN CITY

OCEAN CITY JEEP WEEK Ocean City Jeep Week was founded in 2010 with the goal to connect Jeep enthusiasts from across the East Coast.

It is a 3-day multi-location event,

with two signature events: the Beach Crawl and the Jeep Jam.

The event has grown considerably since its inaugural year and has Jeep enthusiasts attending from across North America.

The 2014 Ocean City Jeep Week had a record number of registered Jeeps,

FAST FACTS: • The 2014 Ocean City Jeep Week attracted over 1,000 Jeeps to the 3-day event,

a 50% increase from the 2013 event • Sponsors by the numbers—Ocean City Jeep Week attracted over 10 national and local partners as well as 35 vendors • Signature Event—The Beach Crawl.

This event allows Jeep owners the rare opportunity to ride down a three mile section of Ocean City’s beach.

This event has sold out every year it was offered with a 250 Jeep maximum per Crawl • 2014 was the first year the City of Ocean City allowed the event to have 2-days of Beach Crawl.

This was due to the increase of registered Jeeps and interest in the event • Ocean City Jeep Week is conveniently located in a vacation setting and the drive time is five hours from New York and Richmond and less than three hours from Baltimore,

Washington and Philadelphia (times are even shorter if you fly into Salisbury/ Ocean City Regional Airport) • Signature Event—Jeep Jam.

The full-day event is held on former chicken processing plant and features a vendor row,

a beer garden and live music • Giving back: The 2014 Ocean City Jeep Week donated over 90 hours of community service to local Habitat for Humanity Chapters and Worcester County GOLD • Multiple attractions—the event includes obstacle courses,

live entertainment and a kids’ zone

LIVE-WIRE-MEDIA.COM/OCEAN-CITY-JEEP-WEEK

SOUTHERN FRIED FESTIVAL The Southern Fried Festival is the second inaugural event Live Wire Media produced in 2014.

The event combined a car show with a Kansas City Barbeque Society sanctioned barbeque competition,

and was held in August at the Hampton Coliseum.

The VA Car Show was a 2-day outdoor event and featured Classics,

Hot Rods,

Vintage,

Restored Muscle Cars,

The Virginia BBQ Championships was a one-day event with the aim of discovering and crowning the best BBQ in the state of Virginia.

Other entertainment included a pin-up girl contest,

a children’s zone and extreme sports demonstrations.

FAST FACTS: • The 2014 Southern Fried Festival drew over 400 custom cars,

trucks and motorcycles • The event is featured in the October issue of RPM Magazine which can be found in over 7,000 stores across the United States & Canada.

The magazine has a readership of more than 50,000 in 34 countries • Hampton,

Virginia is conveniently located off of interstate 64,

below Richmond and Williamsburg and just above Virginia Beach,

nearly 90 contestants participated in the BBQ Championships,

making it the second largest inaugural KCBS competition in history • The VA BBQ Championships counted as a qualifying event for the Jack Daniel’s World Championship Invitational,

Tennessee each fall • Guests were entertained by live performances by local favorites as they made their way through the event

LIVE-WIRE-MEDIA.COM/SOUTHERN-FRIED-FESTIVAL

FAMILY FUN All families,

! Live Wire Media takes pride in creating events that encompass a great family environment for the enthusiasts and spectators.

LIVE-WIRE-MEDIA.COM

DEMOGRAPHICS VIA SOCIAL MEDIA AND TRADITIONAL MARKETING DEMOGRAPHICS AUDIENCE Wire Media utilizes Facebook,

Twitter and Instagram as well as traditional media such as AND MARKETING Live print,

broadcast and billboards to promote each event individually.

Demographics can

OC CAR SHOW

be viewed on the following pages regarding each of our main events during the 2014 season.

BILLBOARDS

LIVE-WIRE-MEDIA.COM

POSTERS AND RACK CARDS

DEMOGRAPHICS AND MARKETING

ON-SITE PROMO

BILLBOARD

OC JEEP WEEK

POSTERS AND RACK CARDS

LIVE-WIRE-MEDIA.COM

SOUTHERN FRIED FESTIVAL

DEMOGRAPHICS AND MARKETING

BILLBOARD

LIVE-WIRE-MEDIA.COM

POSTERS AND RACK CARDS

CORPORATE ACTIVATIONS

The Live Wire Media team can effectively work with corporations to identify their target customer groups and execute on group marketing activation needs.

With over 25 years of event planning,

Live Wire Media has extensive experience in creating events and marketing efforts to achieve specific B2C goals.

Let us be the solution for your marketing needs.

DEW TOUR OCEAN CITY For four years,

Live Wire Media has been an integral part in producing and promoting certain aspects of the Dew Tour in Ocean City,

Maryland.

Working with NBC has been an honor and a privilege,

and we have learned quite a bit,

and NBC/Dew Tour have benefited by our efforts and relationships in this market.

OC CAR SHOW We have been major partners over the past 10 years.

Pepsi and Toyota Scion have utilized our corporate activation services to bring their satellite events and corporate meetings together.

We give them the highest level of professional service and a “can-do” attitude.

RACE FOR THE CURE MARYLAND We have worked hand-in-hand to do all the production of the Susan G.

Komen Race for the Cure.

Setting up and planning all aspects of this event gives us the skill set to handle any corporate production.

We handle all the logistics

they have fun and raise money for the cure.

LIVE-WIRE-MEDIA.COM

Wire Media abides by the set of promises we make to ourselves as a company,

COMPANY GOALS Live the patrons of our events and to the brands we call our partners.

Below are the & INITIATIVES topromises we follow: We promise to treat everyone involved with our events with respect.

We are always open to new

We promise to work with sponsors and vendors on a friendship level,

partnerships through mutual respect and hard work.

We promise to treat all days as game days

! We vow to always work as if the event is happening

We promise to stay social,

as well as be available and transparent on all media platforms.

We are

sure to keep lines of communication open before,

We promise to make events first class.

We promise to treat events,

patrons and partners uniquely.

We stay conscious of the fact that no

companies or people are the same.

We promise to use events to connect fans with brands and people with similar interests to each

We promise to make your goals our goals,

and we will surpass your expectations

LIVE-WIRE-MEDIA.COM

CORPORATE PARTNERS

LIVE-WIRE-MEDIA.COM

Suite 4 Ocean City,

Maryland 21842 www.Live-Wire-Media.com (410) 213